Life Insurance Protection Designed With Intention

Protect your family, income, and business with life insurance strategies built around your real risks, not generic policies

Protection Planning

Most People Have Coverage, Not a Plan

Many people are underinsured without realizing it,

have policies that don’t adapt as life changes, and

don’t understand how different types of insurance actually work together.

Protection planning isn’t about buying more insurance, it’s about designing the right structure.

Coverage Types We Design

  • Term Life Insurance

  • Permanent Life Insurance

  • Family Income Replacement

  • Business Continuity & Buy-Sell Planning

  • Key Person Coverage

How We Are Different

  • Licensed Across All Types Of Life Insurance

  • Product-Agnostic Recommendations

  • Education First Conversations

  • Protection Designed To Evolve As Your Life Evolves

Who This Is For

  • Young Families

  • Professionals With Growing Income

  • Business Owners

  • Anyone Who Wants Piece Of Mind Without Guesswork

Our Methods

How Our Process Works

Understand Your Risks And Goals

Understanding your financial wants, needs, desires and fears

Review Existing Coverage

Building on what you already have, or starting fresh

Design A Protection Strategy

Personalized strategic plans base off your needs both now, and in the future

Implement With Flexibility In Mind

Guiding you through every step and staying with you for life

FAQ's

Frequently Asked Questions

Q: What is protection planning, exactly?

Protection planning is the process of ensuring your family, income, and business are financially protected if something unexpected happens. Rather than focusing on a single policy, we look at your full situation and design coverage that actually fits your risks, responsibilities, and long-term goals.

Q: Is protection planning only about term life insurance?

No. Protection planning can include term, permanent, or a combination of both types of insurance depending on your goals. Our role isn't to push one type of insurance, it's to explain the differences clearly and help you decide what structure makes sense for your situation.

Q: How much life insurance do I actually need?

There is no one-size-fits-all answer. We consider factors like: income and dependents, debts and financial obligations, business ownership, and long-term goals. The goal is adequate protection, not over-insuring or under-insuring.

Q: Can protection planning evolve as my life changes?

Yes, and it should. Life insurance should adapt as your income grows, your family changes, your business evolves or your goals shift. That's why we focus on strategies that allow for flexibility and review, not just one-time decisions.

Q: How does protection planning fir with estate or advanced planning later on?

Protection planning is the foundation. The goal of life insurance is to transfer financial risks from the policy holder to an insurance carrier. This fundamental doesn't change through the different levels. Many clients start with basic protection and later explore estate & legacy planning, or advanced wealth solutions. We design with the future in mind, so your plan can grow with you.

Q: What's the best next step if I'm not sure what I need?

The best next step is a conversation. We'll help you clarify what you already have, what you may need, and what can wait.

Endurys Wealth Solutions Inc.

London, Ontario

(548) 488-3555

[email protected]

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We are committed to helping families in London, Ontario and across Canada achieve financial freedom through the Infinite Banking Concept.

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